In the News
A New PR Paradigm for Recessionary Times
July 17, 2008 • Ragan.com • By Marc Hausman
Brand equity is something everyone champions when times are good. When the market is rocky, CEOs and CFOs recognize that revenue and profits rule. Any activity that fails to directly support these two areas is merely a cost subject to be cut or outsourced. PR professionals need to do a better job of synching our activities with sales and then promoting our success to those wielding the budget axe.