In the News
3 Sure Fire Ways to Turn Your Sales Reps into Social Fanatics
June 22, 2010 • The Customer Collective • By Marc Hausman
For social media to serve as a catalyst for sales and marketing harmony there must be executive level sponsorship, along with some adept internal promotion and outreach. At Strategic Communications Group (Strategic), we are typically engaged by a client’s marketing organization so our focus has been on developing a set of best practices to convert even the most skeptical sales rep into a social fanatic.