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Social Media Remains an Innovator’s Game
February 2, 2010 • Fast Company • By Marc Hausman
Confused about social media? Industry surveys give mixed signals about corporate adoption of social media marketing. Here is my experience from the
Google and Verizon: Interesting Open Internet Bedfellows
January 21, 2010 • Circle ID • By Christopher Parente
The debate around Network Neutrality is sometimes simplified as carriers against content providers, the owners of networks against the businesses that have grown due to Internet connectivity. So it was interesting to read that Google and Verizon filed a joint submission to the FCC last week, laying out in detail how the two companies agreed on
Tech Start-Up Envy: Why Does the Capital Region Come Up Short?
December 21, 2009 • DC Tech Source • By Marc Hausman
Driptech, Scribd, SolarCity, Zynga, Fitbit…they are all interesting technology start-ups recently included on BusinessWeek’s list of the “Most Intriguing New Businesses.” There’s a problem with the list though: not a single company based in the Washington, DC region made the cut.
Bitten by Boorish Behavior
December 9, 2009 • PitchEngine • By Marc Hausman
What lesson should we as communications professionals learn from balloon boy, Tareq and Michaele Salahi, and the Utah Flash basketball
AT&T Missteps with Verizon Ad-Claim Lawsuit
November 10, 2009 • Advertising Age • By Marc Hausman
AT&T’s lawsuit against Verizon is a case of what not to do when a rival kicks you in your sorest spot. AT&T’s actions could also backfire in terms of consumer perception. “It smacks of being desperate, and the consumer reaction will be that AT&T doesn’t really have that good a product; so it has to resort to legal means,” said Marc Hausman, CEO
Previous Items
- Like Business, Social Media’s Foundation is Trust • Oct 30, 2009
- The Forgiving World of Social Media Lead Generation • Oct 15, 2009
- Hitler, September 11th and Examples of Inept Brand Management • Sep 14, 2009
- Verizon Catches Flak for Backing Rally Put on by Coal Producer • Sep 2, 2009
- Strategic Communications Group adds two new clients • Aug 11, 2009
- Influence Shift Marches On • Aug 3, 2009
- Bitter Taste for Social Media Insourcing • Jul 22, 2009
- Will Premium Content Cross the Last Mile? • Jun 17, 2009
- How AT&T Should Handle the Online iPhone Price Backlash • Jun 12, 2009
- The Quality vs. Quantity Question • May 29, 2009
- Can Social Media Support Enterprise Sales? • May 28, 2009
- The Goodness of Social Media Portals • May 19, 2009
- Competitive Intel and the Social Media Footprint • May 19, 2009
- Strategic Communications Group Tapped by BroadSoft • May 8, 2009
- Three Phases of Social Media Maturation • Apr 15, 2009
- Survey Reveals Shocking News about Trades • Mar 16, 2009
- Why “Sell” Isn’t a Four Letter Word • Jan 16, 2009
- My Life as a Tool: how, when (or if) to respond to negative comments and criticism to your blog • Dec 5, 2008
- TARP Worldwide Taps Strategic Communications • Nov 18, 2008
- BT secures social media presence • Nov 14, 2008
- Executive Visibility: the Rules Have Changed • Nov 12, 2008
- Is Social Media a Friend or Foe to Publishers? • Sep 29, 2008
- Cool, Hot, Sexy Things • Sep 19, 2008
- Social Web Sites are Not Without their Down Side • Sep 19, 2008
- Seawright Promoted to Managing Director at Strategic • Sep 5, 2008
- The Empathy Balance: Promotion in a Time of Crisis • Sep 3, 2008
- Thought leadership online can be tricky, but essential for gaining respect and mind share • Aug 12, 2008
- Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group • Aug 11, 2008
- Tuvel and Strategic create partnership • Aug 7, 2008
- Avectra taps Strategic as AOR • Aug 5, 2008
- Avectra Retains Strategic Communications Group • Aug 5, 2008
- Epok names Strategic as AOR • Jul 29, 2008
- Strategic Communications partners with Market Wise • Jul 28, 2008
- Strategic wins Epok business • Jul 28, 2008
- Readership Dilemma • Jul 17, 2008
- A New PR Paradigm for Recessionary Times • Jul 17, 2008
- Leveraging Social Media in the Public Sector • Jun 26, 2008
- Social Media Ushers in a New PR Age • May 5, 2008
- Spielberg, Lonelygirl15 and the Entertaining of PR • Apr 14, 2008
- Defying the Trade Show Conundrum • Mar 16, 2008
- Advertising and PR in the New Media Era • Mar 16, 2008
- Expand Your Network: How LinkedIn Won Over the Communications Professional • Feb 28, 2008
- Strategic Signs Altron • Jan 18, 2008
- Who Wants a FEMA Blog? The Time Has Come to Teach an Old Dog New Media Tricks • Nov 20, 2007
- Integral picks Strategic as AOR • Oct 29, 2007
- Tellabs’ hometown effort builds buzz at NXTComm • Oct 9, 2007
- PR Relationship Counseling: Why Even the Best Agency-Client Relationships Go South • Aug 21, 2007
- Wireless Matrix hires Strategic Communications Group • Aug 9, 2007
- Leveraging industry surveys, benefits of online video, more • Jul 24, 2007
- Consumers emerge on b-to-b companies’ radar • Jul 12, 2007
- Senforce piques interest with thumbsucking push • Jun 19, 2007
- Everest Software Selects Strategic Communications Group • Jun 14, 2007
- Strategic Communications Group Tapped By Lagan • May 17, 2007
- Senforce Secures Strategic Communications Group • May 10, 2007
- Driving Technology Thought Leadership • Apr 30, 2007
- Washington Business Journal’s “Sources Say” Column Features Strategic Managing • Apr 16, 2007
- Best Practices: Implementing New Media Tactics to Reach Internal Audiences • Apr 6, 2007
- BTP builds awareness of data centers’ importance • Apr 4, 2007
- Acuity Mobile Selects Strategic Communications Group • Mar 23, 2007
- Tellabs Government Systems hires Strategic • Mar 21, 2007
- The Press Release is Alive and Well • Mar 16, 2007
- Microspace Retains Strategic Communications Group • Mar 14, 2007
- Strategic Communications Group, Infoition partner • Feb 5, 2007
- Strategic Communications Group and Infoition Announce Services Partnership • Jan 27, 2007
- Strategic Communications Partners with Media Intelligence Firm • Jan 26, 2007