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3 Landmarks of Health in DC’s Technology and Bio Communities
July 12, 2010 • DC TechSource • By Marc Hausman
How do we know if times are good in the Washington, DC technology community? Here are my three proposed
Social Strategy…In a Sentence
July 6, 2010 • The Customer Collective • By Marc Hausman
Social media is merely another channel to engage stakeholders. It doesn’t replace traditional forms of communication (i.e. advertising, public relations, direct marketing, etc.), yet in a social environment your audience has already self-identified and organized into groups based on interest. This makes the outcome of social media engagement
3 Sure Fire Ways to Turn Your Sales Reps into Social Fanatics
June 22, 2010 • The Customer Collective • By Marc Hausman
For social media to serve as a catalyst for sales and marketing harmony there must be executive level sponsorship, along with some adept internal promotion and outreach. At Strategic Communications Group (Strategic), we are typically engaged by a client’s marketing organization so our focus has been on developing a set of best practices to
TechBisnow: Social Media Soirée
June 17, 2010 • TechBisnow
Strategic Communications Group’s (Strategic) Chris Parente and Ryan Schradin with Tandberg’s Meredith Lawrence, who took home the award for best corporate blog. Her project, “Break Down The Walls” is a social media portal for Tandberg’s public sector customers to interact with the company—a nice thing since the company just officially merged with
Monster Government Solutions Unleashes Web Site
May 3, 2010 • B2B Magazine • By Mary E. Morrison
Monster Government Solutions faces a particular challenge in marketing: It wants to deliver a complex, targeted-solutions message about its software and technology, which powers online career communities such as USAjobs.gov—all without diluting Monster Worldwide’s corporate branding and marketing efforts. The answer to that question turned out
Previous Items
- BtoG Communities Now Online - Q&A with Strategic’s Marc Hausman • May 3, 2010
- Microsoft Unveils Social Media Directory for Government • Apr 29, 2010
- Microsoft Announces Gov2Social at BtoB Breakfast • Apr 28, 2010
- Social Media Sales Integration Takes Shape • Apr 13, 2010
- ACG National Capital Chapter Chooses Strategic Communications Group • Mar 18, 2010
- Merchant Link Chooses Strategic Communications Group • Mar 18, 2010
- Millennials Fuel a Social Media Future • Mar 12, 2010
- Social Media Remains an Innovator’s Game • Feb 2, 2010
- Google and Verizon: Interesting Open Internet Bedfellows • Jan 21, 2010
- Tech Start-Up Envy: Why Does the Capital Region Come Up Short? • Dec 21, 2009
- Bitten by Boorish Behavior • Dec 9, 2009
- AT&T Missteps with Verizon Ad-Claim Lawsuit • Nov 10, 2009
- Like Business, Social Media’s Foundation is Trust • Oct 30, 2009
- The Forgiving World of Social Media Lead Generation • Oct 15, 2009
- Hitler, September 11th and Examples of Inept Brand Management • Sep 14, 2009
- Verizon Catches Flak for Backing Rally Put on by Coal Producer • Sep 2, 2009
- Strategic Communications Group adds two new clients • Aug 11, 2009
- Influence Shift Marches On • Aug 3, 2009
- Bitter Taste for Social Media Insourcing • Jul 22, 2009
- Will Premium Content Cross the Last Mile? • Jun 17, 2009
- How AT&T Should Handle the Online iPhone Price Backlash • Jun 12, 2009
- The Quality vs. Quantity Question • May 29, 2009
- Can Social Media Support Enterprise Sales? • May 28, 2009
- The Goodness of Social Media Portals • May 19, 2009
- Competitive Intel and the Social Media Footprint • May 19, 2009
- Strategic Communications Group Tapped by BroadSoft • May 8, 2009
- Three Phases of Social Media Maturation • Apr 15, 2009
- Survey Reveals Shocking News about Trades • Mar 16, 2009
- Why “Sell” Isn’t a Four Letter Word • Jan 16, 2009
- My Life as a Tool: how, when (or if) to respond to negative comments and criticism to your blog • Dec 5, 2008
- TARP Worldwide Taps Strategic Communications • Nov 18, 2008
- BT secures social media presence • Nov 14, 2008
- Executive Visibility: the Rules Have Changed • Nov 12, 2008
- Is Social Media a Friend or Foe to Publishers? • Sep 29, 2008
- Cool, Hot, Sexy Things • Sep 19, 2008
- Social Web Sites are Not Without their Down Side • Sep 19, 2008
- Seawright Promoted to Managing Director at Strategic • Sep 5, 2008
- The Empathy Balance: Promotion in a Time of Crisis • Sep 3, 2008
- Thought leadership online can be tricky, but essential for gaining respect and mind share • Aug 12, 2008
- Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group • Aug 11, 2008
- Tuvel and Strategic create partnership • Aug 7, 2008
- Avectra taps Strategic as AOR • Aug 5, 2008
- Avectra Retains Strategic Communications Group • Aug 5, 2008
- Epok names Strategic as AOR • Jul 29, 2008
- Strategic Communications partners with Market Wise • Jul 28, 2008
- Strategic wins Epok business • Jul 28, 2008
- Readership Dilemma • Jul 17, 2008
- A New PR Paradigm for Recessionary Times • Jul 17, 2008
- Leveraging Social Media in the Public Sector • Jun 26, 2008
- Social Media Ushers in a New PR Age • May 5, 2008
- Spielberg, Lonelygirl15 and the Entertaining of PR • Apr 14, 2008
- Defying the Trade Show Conundrum • Mar 16, 2008
- Advertising and PR in the New Media Era • Mar 16, 2008
- Expand Your Network: How LinkedIn Won Over the Communications Professional • Feb 28, 2008
- Strategic Signs Altron • Jan 18, 2008
- Who Wants a FEMA Blog? The Time Has Come to Teach an Old Dog New Media Tricks • Nov 20, 2007
- Integral picks Strategic as AOR • Oct 29, 2007
- Tellabs’ hometown effort builds buzz at NXTComm • Oct 9, 2007
- PR Relationship Counseling: Why Even the Best Agency-Client Relationships Go South • Aug 21, 2007
- Wireless Matrix hires Strategic Communications Group • Aug 9, 2007
- Leveraging industry surveys, benefits of online video, more • Jul 24, 2007
- Consumers emerge on b-to-b companies’ radar • Jul 12, 2007
- Senforce piques interest with thumbsucking push • Jun 19, 2007
- Everest Software Selects Strategic Communications Group • Jun 14, 2007
- Strategic Communications Group Tapped By Lagan • May 17, 2007
- Senforce Secures Strategic Communications Group • May 10, 2007
- Driving Technology Thought Leadership • Apr 30, 2007
- Washington Business Journal’s “Sources Say” Column Features Strategic Managing • Apr 16, 2007
- Best Practices: Implementing New Media Tactics to Reach Internal Audiences • Apr 6, 2007
- BTP builds awareness of data centers’ importance • Apr 4, 2007
- Acuity Mobile Selects Strategic Communications Group • Mar 23, 2007
- Tellabs Government Systems hires Strategic • Mar 21, 2007
- The Press Release is Alive and Well • Mar 16, 2007
- Microspace Retains Strategic Communications Group • Mar 14, 2007
- Strategic Communications Group, Infoition partner • Feb 5, 2007
- Strategic Communications Group and Infoition Announce Services Partnership • Jan 27, 2007
- Strategic Communications Partners with Media Intelligence Firm • Jan 26, 2007