TARP Worldwide Taps Strategic Communications

November 18, 2008 • BullDog Reporter's Daily Dog

Maryland-based Strategic Communications Group (www.gotostrategic.com) has been selected by TARP Worldwide to execute a social media campaign designed to increase the firm’s market awareness and generate leads for its sales team. TARP is a customer experience agency with a 35-year heritage as a leader and innovator in the measure of customer …

BT secures social media presence

November 14, 2008 • BtoB Magazine • By Christopher Hosford

Question: How do you establish a marketing dialogue with a smallish, specialized market largely influenced by thought-leaders and solutions? 

Answer: Become a thought leader and offer solutions. That was the simple process embraced by BT North America, the New York-based arm of U.K. communications service provider BT Group, when it set out …

Executive Visibility: the Rules Have Changed

November 12, 2008 • Brandweek’s At the Roundtable • By Chris Parente

In the age of Web 2.0 it’s important to understand how the effective use of social media can also lead to opportunities in traditional media.  Compelling content produced once, then has the opportunity of getting picked up by other media outlets and projecting thought leadership to larger audiences.

Is Social Media a Friend or Foe to Publishers?

September 29, 2008 • Gooruze • By Marc Hausman and Tonya Bacon

The dynamics of how quickly content reaches the masses is forcing media companies to evolve their business operations. However, does it make good business sense for publishers to play in the same sandbox as social media companies?

Cool, Hot, Sexy Things

September 19, 2008 • Gazette • By Rebecca McClay

When Chevy Chase executive Tien Wong sent hundreds of invitations asking friends and business acquaintances to open Facebook accounts, most of them replied: “Are you serious?”

“I was serious,” said Wong, CEO of Opus8 and Lore Systems. “I want to be up on the latest trends in technology in social networking. It’s a way to keep in touch with …