Strategic Communications Group

About Us

Overview

Let Strategic help you tap the full power of social media.


Too many companies—including PR firms—think of social media as merely another way to connect with traditional sources of credibility, such as reporters, analysts, and pundits. What a tragic waste!

The relevance of such people is in decline. The influence dynamic has shifted to social networks you can use to build relationships with customers, prospects, partners, employees, and investors. Strategic uses social media to interact directly with the audiences you’ve been seeking all along. It is truly public relations.

Now, instead of just putting a message out there and hoping it works, communication flows both ways.

You know who’s interested in you, because they’ve spent time with you. On Facebook and Twitter. Reading your blogs. Attending your Webinars. Then Strategic helps you tap into the flow in ways that deliver measurable results.

As versatile as it is powerful.

The Strategic approach has proven successful for clients seeking:

  • Lead generation
  • Enterprise sales support
  • Contracts or deal capture
  • Channel or partner development
  • Competitive intelligence
  • Search engine optimization (SEO)
  • Awareness and positioning
  • Executive visibility
  • Employee recruitment
  • Team and culture building

Knowing what works, doing it, measuring ROI.

Social media is a young field, but Strategic already knows proven methods and best practices. Our basic steps:

Determine your strategy and set benchmarks.

Companies that skip this step may achieve occasional, tactical success with social media. But wouldn’t you rather have steady, strategic successes that contribute to your goals—and your bottom line?

Align your content with your strategy.

You must provide content, and you must do it in a way that builds trust, the foundation of social media—indeed, of all transactions. To give you more bang for your buck, Strategic can repurpose your existing content and make new content work harder.

Generate and measure results.

With SEO to boost your online impact, and Web analytics to measure activity, Strategic removes the guesswork. What words are people typing to find you? What keywords are your competitors buying? Most important, who’s responding to your communications? So you’ll know who is worth pursuing.

Working the way you want us to.

Strategic is ready to team up with you on a project, pilot program, or comprehensive campaign. However you want to engage our services, we’ll use social media to achieve measurable benchmarks.

You needn’t take our word for it. Check out some of the major firms we’ve helped already.