McLean, VA, September 13, 2017 – Strategic Communications Group, Inc. (Strategic) today announced the renewal of sponsorship agreements with Appian, SolarWinds and Reed Technology & Information Services. Each of these market leading companies help guide and contribute content to Federal Technology Insider, an online buyer community comprised of executives, technologists and policy makers who work for government agencies.
Strategic has also signed a new sponsorship agreement with Blue Ridge Networks, a cybersecurity provider. Blue Ridge Networks joins Pitney Bowes Software as a sponsor of Fintech Today.
And finally, technology services firm IronBrick joins Strategic’s client roster as a sponsor of Future Healthcare Today. Other sponsors of this online buyer community include Pitney Bowes Software, NetApp, SolarWinds and Polycom.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Buyer communities owned and managed by Strategic include: Federal Technology Insider; Future Healthcare Today; Financial Technology Today; Insurance Tech Insider; Retail Technology Insider; and Modern Marketing Today.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training