Whether it’s new management, merger or acquisition, significant hiring spree or corporate restructuring, it is imperative for a company to implement a public relations and communications program to manage the impact of change.
Consider the recent situation faced by the executive leadership at Iron Bow Technologies. Rene LaVigne, Iron Bow’s president and CEO, and a group of the company’s senior corporate executives purchased a controlling interest from a private equity firm through a management buyout. Iron Bow’s leadership, organizational structure, service offerings and growth strategy remained constant. Yet, change as significant as a shift in ownership demanded a proactive approach to communicate with the company’s key audiences.
Iron Bow’s effective stewardship of this potentially precarious situation provides a number of important lessons learned for other organizations that face the prospect of change.