McLean, VA July 13, 2015 — Strategic Communications Group, (Strategic) today announced that Erica Pierson has joined the Strategic team as a Managing Director.
In this senior client role, Pierson will lead the strategy, development and execution of Web2Sales campaigns on behalf of a number of high-profile engagements, including CEB (formerly Corporate Executive Board), Juniper Networks, Polycom and Iron Bow Technologies.
In a corporate marketing career that spans two decades, Erica has held corporate and field marketing roles at Monster Worldwide, Hobsons, ICF International (Nasdaq: ICFI) and Ellucian.
“I have known Erica for nearly a decade and hold her vast knowledge and expertise as a corporate marketer in extremely high regard,” said Marc Hausman, founder and CEO of Strategic. “Her addition to the team is exciting for both Strategic and our clients.”
“I am thrilled to join Strategic as a managing director,” said Pierson. “Web2Sales is an exciting new area of the marketplace and I’m looking forward to creating measurable, scalable value for Strategic’s clients.”
Pierson will be featured in a live webinar on Thursday, July 16th from 11:30am to 12pm. Entitled “The Path to Nirvana: How to Build Measurable Marketing Programs in a Corporate Environment”, Erica will discuss how you can turn measurable marketing into a reality at your organization.
Here’s what you’ll learn:
- Best practices to align marketing tactics with sales outcomes and build out programs that drive revenue
- How to secure program funding and then properly evaluate ROI
- How measurable marketing differs in a large corporation versus a smaller organization or startup
- Best practices for building and motivating an exceptional team of marketers
Click here to register today!
Strategic Communications Group (Strategic) has expertise in an emerging segment of the market commonly referred to as Web2Sales. This is how organizations align their Web presence, content creation, social media engagement, search optimization, digital communications and CRM with tactical sales activities.
Web2Sales delivers a more meaningful (and measurable) ROI.
Strategic’s clients include global brands such as Juniper Networks, NetApp, Pearson and Polycom, as well as fast growth mid-market companies like CrowdStrike, Fuel Education, immixGroup, and Iron Bow Technologies.